I am a sociocultural anthropologist who specializes in the anthropology of business. My research focuses on the cultural aspects of organizations that have an impact on its financial results. After 10 years of experience in controlling and financial management, I discovered the powerful impact of anthropological research in business environments, from the customers' experience to the social networks that are created within the organizations.
I currently hold a position as Postdoctoral Researcher in Southern Methodist University, as specialist in business anthropology. I conduct social research among managers, HR representatives, and entrepreneurs to identify the environments that best support employment in the Dallas-Fortworth business area.
In 2002 I co-founded the Network of Iberoamerican Anthropologists (aibr.org), a professional community that connects 7,500 scholars from Universities of Spain, Portugal, Latin America, and the US. I also serve as Managing Director of its scientific Journal, AIBR, which is one the few Thomson Reuters Web of Science journals of Anthropology edited in Spanish.
Strange as it may seem, my research on financial and organizational culture is closely related to my study of possession and healing in indigenous Chol Maya communities in Mexico, where I have been conducting fieldwork since 2006. I learnt from the Chol how our identity is extended to the things, devices, people, and other elements around us.
Sergio D. López